June 2024 · Communications
Why Defense Companies Are Losing Partners to Poor Communication
The relationship that built your program is only as strong as your last meaningful touchpoint. Here's what silence is actually costing you.
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May 2024 · Strategy
Rented vs Owned Audience: What Every Defense BD Director Should Know
LinkedIn followers and newsletter placements are not an audience — they're borrowed attention. The distinction matters more than most BD teams realize.
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April 2024 · Leadership
The Shakespeare Principle: Why One Missed Message Can Cost Everything
Friar Lawrence's letter never reached Romeo. The consequences were catastrophic. In defense contracting, the stakes are different — but the lesson is the same.
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