The Blog

Communication strategy for defense and aerospace companies. No noise. Just what works.

June 2024 · Communications

Why Defense Companies Are Losing Partners to Poor Communication

The relationship that built your program is only as strong as your last meaningful touchpoint. Here's what silence is actually costing you.

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May 2024 · Strategy

Rented vs Owned Audience: What Every Defense BD Director Should Know

LinkedIn followers and newsletter placements are not an audience — they're borrowed attention. The distinction matters more than most BD teams realize.

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April 2024 · Leadership

The Shakespeare Principle: Why One Missed Message Can Cost Everything

Friar Lawrence's letter never reached Romeo. The consequences were catastrophic. In defense contracting, the stakes are different — but the lesson is the same.

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